how to promote correct Latvian

[gusl]

from http://en.wikipedia.org/wiki/Latvian_language

There are several contests held annually to promote correct use of Latvian. Notably, the State Language Center holds contests for language mistakes, named "Gimalajiešu superlācis" after an infamous incorrect translation of Asiatic Black Bear. These mistakes, often quite amusing, are both grammatical and stylistic; sometimes also obvious typos and mistranslations are considered to belong here. Organizers claim that mistakes are largely collected in areas heavily populated by Russians-speakers, as well as from Lithuanian-owned chain stores.